As Children’s Theatre of Richmond evolved into CTORA Productions, their scope expanded beyond youth theatre to include training programs, children’s camps, film ventures, and adult performances. They needed a fresh, scalable identity that could perform across this broad repertoire and integrate seamlessly with existing and future visual programs.

A modular identity system was built for CTORA Productions, where every shape builds the story. A cast of illustrated logo characters, “The Sneak Peeks,” helps the brand flex across stage, screen, and training. Inspired by stagecraft and the physical forms used to shape theatrical scenery, paper cutouts were crafted in the likeness of the CTORA letterforms. These became the foundation for a family of playful silhouettes, each tailored to represent a division of the company.

Playful yet considered, the new brand system integrates effortlessly into performance artwork, advertising, signage, and social media, helping CTORA claim a vibrant and memorable presence in the local theatre scene. The identity was warmly embraced by CTORA and its growing online community, show attendees, and cast, crew, and volunteers.