The fictional Terrane Camp Hotel is located on BC’s spectacular Sea to Sky highway
but most people are unaware of the geologic energies that formed its stunning vistas.

The challenge was to build a compelling brand identity that appeals to adventurous adults sparking their sense of discovery and deepening their understanding. The solution was to incorporate the geologic names and symbols of BC’s diverse geologic regions into the resort’s visuals. The design evokes the discovery of a landscape shaped by the interplay of elemental forces and ancient rock.

This project was done during a mentorship with Spencer Pidgeon, Glasfurd & Walker.
For a detailed look at the case study, look here.