Like a base camp near the mountains, the City of North Vancouver is a launch point for business opportunities and outdoor lifestyle. The visual system is built around a stacked skyline, from sea to air. The graphics double as image containers for key sectors and natural assets. The design is active, friendly, and open, reflecting the City’s unique position as a place to live, invest, and explore.

We developed a suite of promotional materials and a presentation template for foreign direct investment outreach. Data was leveraged using infographics to highlight the City’s regional strengths across three key themes: as a base, for work, and for play, as well as five defined economic clusters.